Management and Employees Also Profit Due To the Market Position

Question: Management And The Employees Also What Profit Due To The Market Position? Answer: Introduction: The restaurant chains in Australia are big and among the most profitable in the world. Their menus offer delicious combination of food items which cater to the needs of the both rich and very rich people (Kurnia et al., 2016). The assignment is a study about the menu card of a restaurant. Hogs Breath is an Australian chain of restaurant which has presence in several places in Australia abut has no international presence (Carr Sinclair, 2016). The assignment opens with review of the menu card of the restaurant follow by the summary of the findings. This is followed by the recommendations for the restaurant followed by the conclusion. Evaluation of menu: Hogs Breath restaurant is an Australian chain of restaurant which offers a variety of food items and cater to a variety of consumers. The menu is the expression of the psychology of the eaters and caters to their needs. The suitability of the menu can be judged by the fact that the restaurant is expanding into Darwin, in Australia. The menu card is both attractive with several delicious dishes available at affordable prices. The menu of the Hogs Breath is comprises two main divisions namely, dining menu and the breakfast menu (hogsbreath.com.au, 2017). The breakfast menu consists of food items that can be served for breakfast consisting of toasted forms of muesli, brioche, egg rolls and so on. The restaurant also serves pancakes and rolls for children. The dining menu is divided into hog-etisers, wraps, salads, grills, dessert, burgers, sea food, burgers and menu for the kids. An evaluation of the menu revealed that the restaurant is very much knowledgeable about consumer preferences . Wide range of food items: The choice of food items actually is actually a reflection of the food style of the Australian. The breakfast has toasted muesli, bacon and egg rolls and burrito. The restaurant serves pancakes for children which is light and nutritious for them (Hobin et al., 2014). An evaluation of menu for dinner shows that the menu is lavish and has several food items under every segment. The restaurant serves food items made from chicken, pork and beef to satisfy a wide range of consumers. The restaurant also serves a wide range of sea food for the sea food lovers (Wansink Love, 2014). Pricing strategy: The pricing strategy of the restaurant is reflected in the menu card as well. The restaurant targets a wide range of consumers who relish its delicacies. The menu card has items which are priced AU$ 7 so that every consumer can consume them (Lu Gursoy, 2017). Again the restaurant has premium items like Prime Rib and Pork Rib Duo and Garlic Prawn available at AU$ 38.95 and 44.95 respectively. This pricing strategy allows the restaurant to cater to both common and premium consumers (Kimes Wirtz, 2016). The pricing strategy allows the restaurant to earn high profit and benefit its shareholders. Health consciousness: The menu card of Hogs Breath restaurant shows that the breakfast and dinner items which are composed of high calories. The restaurant in order to counteract its high calorie and high fat content menu also serves low calorie food items like salads and sea food (Nestle, 2013). The menu card also shows the calorie content of the individual food items so that the consumers are aware of their calorie intake. The menu card is designed to help the consumers to make their choice according to the requirements (Jun, Kang Arendt, 2014). Presentation: The menu card is designed to draw the attention of the consumers towards the food items. The food item groups like salads and burgers are marked with bright black while the food items belonging to the category is marked in bright pink. The food items are followed by their short descriptions which inform a consumer what the food item contains. Thus, it helps the consumers to decide what they want to have. The menu chart has the prices of the food items written right beside them which help the consumers to decide their choice depending upon their income. The special salad items are marked in boxes to draw the attention of the diners towards them. The low calorie menu shows the various combinations of food items and their calorie content. The menu card helps the restaurant to communicate the food items and prices of the products to the consumers. Segmentation: The food items of the restaurant can be divided into several segments like high calorie, low calorie, high priced and low price. The evaluation shows that the menu card is an expression of the market segmentation strategy. The restaurant serves high calorie delicacies which satisfy the consumers who are not concerned about their calories. The restaurant serves low calorie food to the health conscious consumers. The restaurant serves low priced food items which can be afforded by a huge consumer base. The premium menu serves the rich people and is high priced. This shows that the restaurant is capable of catering to a wide variety of consumers. Summary of the findings: The menu of the Hogs Breath restaurant is very well formed and is a reflection of the restaurants power to satisfy consumers. The restaurant through its menu card serves a wide variety of consumers. The pricing strategy of the restaurant is aimed at catering to the needs of the consumers. Another finding is the restaurant operations are centred on the stakeholders and not just shareholders. The restaurant serves high quality to the consumers at affordable prices which benefit them. The restaurant is able to generate a hug profit by serving a large base of consumers and causes capital maximisation of the shareholders. The management and the employees also profit due to the market position of the restaurant. The menu card is liked by consumers and the restaurant is expanding its business. Recommendations: The following are the recommendations that can be made to Hogs Breath restaurant based its menu card: Most of the items are made from chicken, pork and beef. The restaurant should also introduce items made from lamb, duck and other items. The restaurant chain should also expand overseas and enter new markets. This will help the restaurant to earn more revenue. This will increase the market competitive advantage of Hogs Breath. It must be noted that Starbucks and Dominos are American chains of restaurants which have a very strong overseas presence. They pose a big challenge to the Hogs Breath. Hence, in order to counteract these multinational chains of restaurants, it should spread out. The chain should include the food items of other regions of the world which will also attract the regional consumers. The restaurant should adopt a more sustainable way of operating which will help it to contribute towards pollution control. The restaurant must contribute towards the development of local farmers by buying raw materials from them. Conclusions: The Hogs Breath restaurant is a famous restaurant which many branches in Australia. The menu card reveals the deep knowledge of the management of the restaurant about consumer taste and preferences. The provision of low calorie reveals the capability of the restaurant to adapt to the changing consumer patterns. The restaurant should expand its operatiosn outside Australia and explore new markets like New Zealand and Europe. References: Carr, B., Sinclair, J. (2016). The Tequila Effect or How the Taco Won Australia: The Appropriation of Mexican and Latin American Culture in Australia. 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